After being Inspired by his two grandfathers who were best friends, founder Jesse Steward Jr. named his whiskey brand after his son, Alexander James, to continue their family's tradition of sharing history through storytelling over a glass of whiskey. The brand's name, Alexander James, derives from the founder's son who was named after his maternal grandfather's last name, Alexander and his paternal great grandfather's first name, James. Their legacies led to his inception. Alexander James Whiskey was officially launched on October 15th 2021 which was Jesse's 30th Birthday.